Building a bold brand andwebsite for Highlight Accounting

The Branding

The branding concept for this project was a little unique. Tyler wanted to incorporate his wife Millie’s business, Highlight Bookkeeping, into the same branding framework. This meant we needed to create not one, but three distinct logos: one for ‘Highlight’ as the overarching brand, one for Highlight Accounting, and another for Highlight Bookkeeping.

Our solution was to design a unified logo structure for Highlight as a brand and make subtle variations for the two businesses. For example, we used different colour schemes and slight design adjustments to differentiate the logos for Highlight Accounting and Highlight Bookkeeping. This ensured that each business had its own identity while maintaining a cohesive and professional look across the board.

With two distinct businesses and unique ideas to consider, we worked closely with Tyler and Millie to create designs that reflected both of their personalities and preferences. The final result was a harmonious branding solution that brought the two companies together visually, presenting them as professional, approachable, and modern.

The Process

As a new freelancer just getting started, Tyler had a modest budget to work with. Fortunately, our starter website package was the perfect solution. Designed for start-ups and small businesses, this package offers an affordable yet professional option to establish a strong digital presence for those in need of responsive website design or web design for a local business.

We began with a holding page – a simple yet effective introduction to Highlight Accounting. Acting as a digital business card, this interim page provided Tyler with an immediate online presence, ensuring prospective clients could find him while we worked on the main website.

Paul took the lead on the design process, bringing Tyler’s vision to life. The initial holding page was quickly designed to be professional yet distinctive, giving Highlight Accounting an edge over competitors even in its simplest form.

When it came to the full website, Paul pushed the boundaries of traditional accounting design. He introduced edgy graphics with sharp angles, creating a bold and modern aesthetic that stood out from the typical dull and corporate style often seen in finance website design. Vibrant, contrasting colours further elevated the design, adding energy and a sense of fun without compromising professionalism. The project also made great use of Umbraco web development services, ensuring the site was both flexible and easy to maintain.

The Outcome

The new Highlight Accounting website is bold and completely different, helping Tylers' business stand out from the crowd. It reflects his unique personality and the ethos of his work while serving as an effective tool to generate leads. Built using the ‘user friendly’ Umbraco platform, the site allows Tyler to make updates easily without needing technical help.

As part of the handover process, Tyler added some of his own content to get a feel for how the system works. This hands on approach gave him the confidence to manage the content on his site independently, whether it’s updating his services or adding a new testimonial.

The impact of the website didn’t stop there. Tyler’s wife, Millie, who runs the partnering business Highlight Bookkeeping, loved the design and how simple the website was to update. She decided she wanted a similar solution for her own company. Thanks to Umbraco’s flexibility, we were able to replicate Tyler’s website and make a few tweaks to suit Millie’s business. This meant she got a brand new website for a fraction of the cost of starting from scratch!

Not only did this approach demonstrate the flexibility of Umbraco, but it also highlighted the cost effectiveness of sharing hosting between two websites under one Umbraco platform.

Ongoing Support

With the website just launched, there’s very little maintenance needed. Updates to the Umbraco platform happen automatically in the background, and there are no plugin or theme updates to worry about. Tyler can manage everything himself, like updating his services page or adding new client testimonials, whenever he needs to.

Mohunky is also keeping an eye on the SEO side of things, making sure the site continues to rank well on Google and attract leads. This ongoing support ensures Tyler’s site remains a top performer, much like other successful web development projects we’ve delivered.

The result is not just a great website, but a practical and lasting solution that works for both Tyler and Millie.